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Clubs Next Generation

Pro quality. Club prices.

As a club, treated like the pros.

  • Own design for every club, no standard catalogue goods
  • Top quality even in low-price collections, from the same production as the pro clubs
  • Short delivery times, everything reorderable at any time
  • Players and fans order online right away, no group orders
Claudio Pizarro in the PLAYERS UNITED jersey, ICON League Claudio Pizarro in the PLAYERS UNITED jersey, ICON League
2017founded in Berlin and Zurich
100 %own design and own manufacturing
2–4year amateur contract, plannable for both sides
Sofortavailable from pre-produced stock

What LeMerch makes for your club

Three areas, one production. Clubs re-equip their teams whenever they like, special editions are possible at short notice and in high quantities, designs and colours as you wish.

Your club One club catalogue, one contact
01

Match Equipment

Teamwear for match day. From the same production as the pro clubs, in stock and ready to ship.

  • Jerseys
  • Shorts
  • Socks
  • Goalkeeper sets
02

Presentation Equipment

Training and presentation wear for players, coaches and staff in club colours.

  • Practice shirts
  • Practice pants
  • Tech sweaters
  • Rain jackets
  • Polos
03

Merch

For members and fans. Stock in the store, limited drops and club packs to order.

  • Hoodies
  • Shirts
  • Pants
  • Limited drops
  • Club packs

Three ways to club wear

A fan shop sells bought-in goods with a logo. A big brand sells quality with a markup. LeMerch designs and manufactures itself, at club prices.

LeMerch Fan shop Big sports brand
Design Own design, no catalogue goods Logo on standard goods The brand's catalogue
Quality Pro level, Pro Authentic Line Changes with the supplier Pro level
Price Club price, no middlemen Low Brand markup
Minimum order None, made to order From stock High
Ordering Everyone orders online, vouchers for new players Group order through the club Order lists at the retailer
Catalogue Own club catalogue, binding prices The retailer's range The brand's catalogue
Advice In person, with Sofiane Benbrahim None Through the retailer
  • Design

    LeMerchOwn design, no catalogue goods

    Fan shop: Logo on standard goods · Big sports brand: The brand's catalogue

  • Quality

    LeMerchPro level, Pro Authentic Line

    Fan shop: Changes with the supplier · Big sports brand: Pro level

  • Price

    LeMerchClub price, no middlemen

    Fan shop: Low · Big sports brand: Brand markup

  • Minimum order

    LeMerchNone, made to order

    Fan shop: From stock · Big sports brand: High

  • Ordering

    LeMerchEveryone orders online, vouchers for new players

    Fan shop: Group order through the club · Big sports brand: Order lists at the retailer

  • Catalogue

    LeMerchOwn club catalogue, binding prices

    Fan shop: The retailer's range · Big sports brand: The brand's catalogue

  • Advice

    LeMerchIn person, with Sofiane Benbrahim

    Fan shop: None · Big sports brand: Through the retailer

Your collection in four steps

  1. 01

    Enquiry

    Send us club, colours and crest. Reply within two working days.

  2. 02

    Your club catalogue

    Finished designs in your colours, every textile with a binding price. No configurator.

  3. 03

    Personal presentation

    Sofiane Benbrahim presents the catalogue in person. The club adjusts and approves.

  4. 04

    Club page, everyone orders

    Players and fans order online right away, no group orders, no order lists. New players can get a voucher. LeMerch runs the page.

Request a club collection

The amateur contract

Two to four years of planning.

The club commits to LeMerch for two to four years and gets contract prices on the whole catalogue. In return LeMerch pre-produces stock and fabric samples, everything ships right away.

Request a club collection

Cheaper

Contract prices on the whole club catalogue, fixed for the term.

Ships right away, always reorderable

Stock and fabric samples are ready. Reorders and re-equipping ship without waiting.

Low risk

No minimum quantity, no upfront payment. The contract ends with the term.

No shop to run

LeMerch runs the club page on the market leader's shop system. No DIY builder for the club.

Fabrics and quality

Always the best quality: heavier modern fabrics for merch, certified sports fabrics for teamwear. The same machines as the pro clubs, made in Europe.

Hoodies

Hoodies

300 to 400 g/m², cotton or cotton blend, brushed inside. Double-stitched hood, prints as silicone, screen print or embroidery.

Shirts

Shirts

160 to 220 g/m², 100 % cotton, regular or oversize fit. Adults XS to 4XL, kids 128 to 164.

Pants and shorts

Pants and shorts

Sweatpants 300 to 400 g/m² in cotton, training pants and shorts in certified sports fabrics. Unisex, true to size.

Jerseys and teamwear

Jerseys and teamwear

Certified sports fabrics, 130 to 160 g/m², breathable and quick-drying. Club colours, numbers and sponsors included, from the same production as the pro clubs.

See all products

Clubs already in the LeMerch squad

From the ICON League to district level, from ice hockey to national teams.

  • PLYRS United, ICON League
  • FC Aarau
  • FC Zürich
  • FK Austria Wien
  • Wuppertaler SV
  • HC Ajoie
  • FC Schlieren
  • FC Stäfa
  • Viktoria Mitte

Questions clubs ask us

Why is LeMerch cheaper than the big brands at the same quality?

Design, production and sales all happen at LeMerch, with no licensees or wholesalers. The quality is that of pro teamwear, the price that of a local supplier.

What makes LeMerch different from a fan shop?

A fan shop trades goods made by others. LeMerch makes your club's collection itself, on the same machines as the teamwear of pro clubs.

What does the collection cost the club?

No stock and no upfront payment. Every textile has a binding price in the club catalogue, a contract price with the amateur contract.

What is a Limited Drop?

A collection that can be ordered for 14 days and is produced afterwards. Delivery 4 to 6 weeks after the drop ends.

Where do the products come from?

Designed in Berlin and Zurich, produced in Europe, shipped from Switzerland.

How long is delivery, how do returns work?

Stock items in 2 to 5 working days, drops after production. Stock items can be returned within 30 days, drops and on-demand only if faulty.

What is the amateur contract?

Two to four years with LeMerch as supplier. In return contract prices on the catalogue and pre-produced stock, no minimum quantity, no upfront payment.

What is in the club catalogue?

Finished designs for teamwear, training wear and merch in club colours, every textile with a binding price. Sofiane Benbrahim presents it in person.

How do players and fans order?

Everyone orders on the club page in the LeMerch Store, right away and without group orders or order lists. New players can get a voucher from the club. Payment, shipping and returns run through LeMerch.

Does the club have to run the shop?

No. LeMerch runs the club page on the market leader's shop system. The club shares the link.

Request a club collection

Club, contact person, briefly what you need. Reply within two working days.

Sofiane Benbrahim

Sofiane Benbrahim

Founder and Creative Director, your contact

Your club. Treated like the pros.

Request now